Published Sept. 2010

Dr. Goldstone Vision Centers
9107 Garfield Ave., Fountain Valley, 714-963-2020
2280 E. Carson St., Long Beach, 562-422-2020
www.drgoldstone2020.com

Highlights:

     • Dr. Goldstone Vision Centers is a father-son vision practice that was started in 1972 by Dr. Harvey Goldstone. His son, Dr. Alan Goldstone, is the partner.

     • In the recently renovated Fountain Valley office, patients can have their examinations explained through 3-D animation of the procedures. The other office is in Long Beach.

Claim to fame: Dr. Goldstone Vision Centers have six optometrists that aim for better-than 20/20 vision by prescribing high-definition lenses. Providing such superior vision is possible with the iZone High Resolution lenses, which only a few Southern California eye centers carry, the company says. The Fountain Valley office was renovated and reopened in June with a new office – a High Definition Vision Center which the doctors say is the first of its kind in the world. This center can generate giant window graphics and 3-D plasma animations, boasting $200,000 worth of pre-examination equipment. "We are examining grandparents who originally came to see us as teenagers, and they now bring in their children and grandchildren; it's a great feeling," Alan Goldstone said.

Fan favorite: "I love the fact that they go to the extra mile ... you go to typical eye doctor and look at the chart and eye puff and you get your eyeglasses and you're done. But at Dr. Goldstone's, I got a thorough eye exam, and when I left I felt that my eyes are healthy." – Vera Lewis, Irvine

Fun fact: Alan Goldstone, and the office, was featured in a 2009 Ford Focus commercial.

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Local Optometrists Open First High-Definition Vision Center in the Country

Advanced Vision Correction Technology Uses Ocular “Fingerprint” to Produce Customized iZon® Eyeglass Lenses for High-Definition Vision

FOUNTAIN VALLEY, Calif. (June 9, 2010) – Orange County optometrists Drs. Harvey and Alan Goldstone are opening the country’s first High-Definition Vision Center, featuring iZon® Eyeglass Lenses, on Saturday, June 26. The new Dr. Goldstone Optometry High-Definition Vision Center, located at 9107 Garfield Ave., will offer iZon Lens technology by Ophthonix Inc. This vision correction solution uses the most advanced refraction technology to measure a patient’s unique ocular fingerprint, or iPrint®, which is used to produce the customized iZon Eyeglass Lenses.

“Since our founding in 1972, the mission of our practice has always been to provide patients with superior vision care and an experience they will not find elsewhere,” said Dr. Harvey Goldstone. “To help deliver this, we use the latest advances in technology, and now we are able to give our patients the benefits of high-definition vision, with the innovative iZon Lenses.”

Instead of relying only on traditional subjective refraction -- during which patients are asked by the optometrist, “Which is better, one or two?” -- the iZon Lens system is fully integrated and begins with a completely objective scan of each eye using a special diagnostic instrument known as the Z-View Aberrometer. This instrument measures microscopic aberrations present in every eye that can affect vision quality.

“With the iZon Lens system, we are stepping beyond conventional vision correction that uses measurement technology from decades ago,” Dr. Alan Goldstone said. “Rather than a one-size-fits-all approach that can limit you from seeing to your full potential, the iZon Lens technology captures the unique characteristics of a patient’s eyes and allows them to see the world in high definition. This is the new standard of care in vision correction and ideally fits the mission of our practice.”

All eyes have microscopic irregularities that can distort light as it passes through the cornea and
lens and onto the retina. These irregularities can affect up to 20 percent of a person’s vision
and, when left unaddressed, may cause problems seeing distant objects clearly, seeing in low
light and viewing contrast between images. Irregularities also can result in difficulties seeing
when there is glare, causing those affected to see halos, comets and starbursts at night. iZon
Lenses are made to fit each patient’s specific correction needs, resulting in the best possible
vision. The high-definition benefits of the iZon Lenses have been demonstrated in clinical
investigations at the University of Illinois at Chicago. Also, using a nighttime driving simulator,
validated by the U.S. Food and Drug Administration, researchers from the U.S. Navy found that
iZon Lenses provided a 20-foot improvement in reaction distance for nighttime driving.

iZon High-Definition Lenses are the same size as typical lenses and are thin, lightweight and
designed to fit in most contemporary frame types and styles.

Event Details
The public is invited to attend a grand re-opening event, to celebrate the new center, which
is opening in the Goldstone’s current Fountain Valley optometry practice location. The event
will be held from 4 to 8 p.m. on Saturday, June 26. Attendees will receive a free exam with the
Z-view and get to see their optical fingerprint, or iPrint, which takes just one to two minutes.
Attendees will learn how they can benefit from iZon Lenses and see in high definition. Old
eyeglasses will be collected for donation to New Eyes for the Needy, a national charitable
organization that provides glasses for children and adults throughout the world who could not
otherwise afford them. Also, refreshments and prize giveaways will be part of the festivities.

About Dr. Goldstone Optometry High-Definition Vision Center
Dr. Goldstone Optometry High-Definition Vision Center, located in Fountain Valley, Calif., has a
staff of four highly trained optometrists. The practice is managed by Drs. Harvey and Alan
Goldstone, both of whom have DEA licenses. The center is family oriented and provides vision
care for all ages. For more information, visit www.drgoldstone2020.com, or call 714-963-2020.

About iZon® Eyeglass Lenses
iZon technology utilizes advanced diagnostic equipment, the Z-View Aberrometer, to capture
the ocular fingerprint, or iPrint®, which reveals the eye’s unique, microscopic irregularities.
Customized iZon Lenses are then produced from the iPrint and address the vision problems
associated with eye irregularities, resulting in clearer, sharper and more vivid vision. iZon High
Resolution Eyeglass Lenses are available in single vision and progressive lenses. For more
information, visit www.izonlens.com. Z-View, iZon and iPrint are registered trademarks of
Ophthonix Inc.

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